Description
**Newly launched Google Ads course 2021!
Join me on a journey of discovery to take your business or expertise in Google Advertising and PPC to the next level and win online! In the course, you’ll deep dive into the world of Google advertising and PPC, covering all the latest developments in Google advertising from foundational theory to advanced learning.
You’ll get loads of supplementary materials in writing as well as video teaching to support your learning, and I’ll also show you videos of how myself and other pros build out campaigns and implement performance optimisations on our own accounts to drive growth online!
“Lucas Wilde’s course is very clear and helpful. This is my second Google Ads course on Udemy and it has really helped propel my understanding to the next level, and help drive revenue for my business online and increase traffic. He speaks clearly and everything is up to date which is really great, and all the written content helps clarify things as well, recommended!” – Elliot Newton
People are online every day searching for what they need in life, and Google gives you an opportunity to capture that demand with your ads, so you can market your products or services, so your competitors don’t!
WHATS INCLUDED
16 hours on-demand video
9 articles
20 downloadable resources
Succinct and up to date – a lot has changed in last 5 years!
15 core modules and over 100 lectures
25,000 words of supportive text & diagrams - read and watch videos to support learning.
PowerPoint resources to download & print
Further support via email or Facebook
Take-home tools to manage your business of client accounts
Full lifetime access
Access on mobile and TV
You don’t need any experience to take my course, alternatively if you’re already well versed in Google ads then you can skip to the advanced sections where I cover the world of scripts, automations and smart campaigns.
During the course, you’ll learn:
About the foundations in Paid Search - What does that mean?
How to use Google Management tools - the ones NO ONE tells you about!
How to build excellent campaigns, locally and for global expansions.
What keywords are and how to use them & what match types mean.
How to write ads like the pros to make sure people click them and they convert through A/B testing.
How to understand the Google keyword auction, keyword bidding and bidding strategies.
About the world of SHOPPING ADSs and Smart Shopping!
How to leverage ads on Bing, with no extra work!
How to monitor performance such as traffic, revenues, return-on-ad-spend and more!
How to analyse your performance to drive profitability!
How to use audiences to drive growth and profitability in your campaigns.
How to implement conversion tracking and remarketing.
About the world of attribution modelling and what it means.
How to use automation and scripts to drive growth and save costs!
It takes a lot of experience to manage advertising accounts on Google, to make sure you drive growth in your business or the businesses of your clients, and to make sure you don’t waste money unnecessarily on Google.
I’ve condensed five years of professional experience to share all the insights I’ve learned along the way to help you achieve your goals and dreams online! Once you’ve completed this course, you’ll be set to launch your adverting journey online, and rest assured that you will have learned everything there is to know to be successful in the adverting world!
Thanks for taking the time to consider my course, I feel certain you will draw a lot of value from it and enjoy my teachings along the way. Click the ‘Buy now’ button and join the course risk free - You get lifetime access and a 30 day, 100% money back guarantee! See you there!
Yours,
Lucas Wilde